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Your free BFCM 2025 marketing toolkit

Everything you need to promote your sale

Fullscript will take care of the general marketing to your patients for the Whole for the Holidays Sale, but hearing it from you, the provider they trust with their care, will mean more.

Use a mix of the ready-made resources below to get the word out about the biggest sale of the year! 

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Fullscript’s communications schedule

The below is subject to change without notice.

Starting November 28, 2025, Fullscript will begin communicating with your patients about the Whole for the Holidays Sale.

Before the sale starts, we’ll send one email to your eligible patients.  

During the sale, we’ll send a daily maximum of:

  • 1 text message
  • 1 push notification
  • 1 AM email 
  • 1 PM email (if the AM version is unopened)

Patients who are more engaged with Fullscript communications overall, could qualify to receive multiple messages, while less engaged patients won’t receive as many. This helps to ensure our messages deliver to the different audiences at their preferred frequency.

Once a patient orders, we will stop messaging them about the promo. However, on the final day of the sale, we’ll remind them that they have a final chance to save.

Your recommended communications schedule

To complement the messaging efforts Fullscript is making, we suggest that you send a “teaser” one or two days ahead of the sale, and then promote the sale each day it runs.

Download promotional graphics

Promote the sale on social media with professional graphics pre-sized for Facebook and Instagram.

Note: For Instagram Stories, upload the vertical image to Stories and swipe up when editing the story to include a link sticker — from there you can include your dispensary link for patients to easily access.

Download graphics

Use this patient saving messaging theme on social media

With a variety of messaging themes, select the social media caption copy that works best for you. Then, pair it with the graphics from the section above!

Patient saving theme
Quality story theme
Holiday theme

Patient saving theme

Facebook

Savings are coming: From Sept 1–3, enjoy savings on the supplement catalog I trust.

Sign up to @Fullscript today to get sale access:

{ADD DISPENSARY LINK HERE}

Instagram

Savings are coming: From Sept 1–3, enjoy savings on the supplement catalog I trust.

Sign up to @Fullscript today to get sale access using the link in my bio!

{ADD DISPENSARY LINK TO IG LINK IN BIO EXTENSION IF APPLICABLE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Twitter

Savings are coming: From Sept 1–3, enjoy savings on the supplement catalog I trust. Sign up to Fullscript today to get sale access:{ADD DISPENSARY LINK HERE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Facebook

Labor Day savings have landed in my @Fullscript store! Save on high-quality supplements and wellness products now until Sept 3!

Shop today or sign up for access at: {ADD DISPENSARY LINK HERE}

Instagram

Labor Day savings have landed in my @Fullscript store! Save on high-quality supplements and wellness products now until Sept 3!

Shop today or sign up for access using the link in my bio!

{ADD DISPENSARY LINK TO IG LINK IN BIO EXTENSION IF APPLICABLE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Twitter

Labor Day savings have landed in my Fullscript store! Save on high-quality supplements and wellness products now until Sept 3!

Shop today or sign up for access at: {ADD DISPENSARY LINK HERE} 

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Facebook

The sale ends tonight!

It’s your last chance to save on the supplements and wellness products from the catalog I trust. If you’ve been meaning to refill or try something new, now’s the time. 🛒 Shop while there’s still time: {ADD DISPENSARY LINK HERE}

Instagram

The sale ends tonight!

It’s your last chance to save on the supplements and wellness products from the catalog I trust. If you’ve been meaning to refill or try something new, now’s the time. 

🛒 Shop while there’s still time using the link in my bio!

{ADD DISPENSARY LINK TO IG LINK IN BIO EXTENSION IF APPLICABLE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Twitter

The sale ends tonight! It’s your last chance to save on the supplements and wellness products from the catalog I trust. If you’ve been meaning to refill or try something new, now’s the time. 

🛒 Shop while there’s still time: {ADD DISPENSARY LINK HERE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Quality story theme

Facebook

Savings are coming: From Sept 1–3, enjoy savings on the supplement catalog I trust.

Sign up to @Fullscript today to get sale access:

{ADD DISPENSARY LINK HERE}

Instagram

Savings are coming: From Sept 1–3, enjoy savings on the supplement catalog I trust.

Sign up to @Fullscript today to get sale access using the link in my bio!

{ADD DISPENSARY LINK TO IG LINK IN BIO EXTENSION IF APPLICABLE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Twitter

Savings are coming: From Sept 1–3, enjoy savings on the supplement catalog I trust. Sign up to Fullscript today to get sale access:{ADD DISPENSARY LINK HERE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Facebook

Labor Day savings have landed in my @Fullscript store! Save on high-quality supplements and wellness products now until Sept 3!

Shop today or sign up for access at: {ADD DISPENSARY LINK HERE}

Instagram

Labor Day savings have landed in my @Fullscript store! Save on high-quality supplements and wellness products now until Sept 3!

Shop today or sign up for access using the link in my bio!

{ADD DISPENSARY LINK TO IG LINK IN BIO EXTENSION IF APPLICABLE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Twitter

Labor Day savings have landed in my Fullscript store! Save on high-quality supplements and wellness products now until Sept 3!

Shop today or sign up for access at: {ADD DISPENSARY LINK HERE} 

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Facebook

The sale ends tonight!

It’s your last chance to save on the supplements and wellness products from the catalog I trust. If you’ve been meaning to refill or try something new, now’s the time. 🛒 Shop while there’s still time: {ADD DISPENSARY LINK HERE}

Instagram

The sale ends tonight!

It’s your last chance to save on the supplements and wellness products from the catalog I trust. If you’ve been meaning to refill or try something new, now’s the time. 

🛒 Shop while there’s still time using the link in my bio!

{ADD DISPENSARY LINK TO IG LINK IN BIO EXTENSION IF APPLICABLE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Twitter

The sale ends tonight! It’s your last chance to save on the supplements and wellness products from the catalog I trust. If you’ve been meaning to refill or try something new, now’s the time. 

🛒 Shop while there’s still time: {ADD DISPENSARY LINK HERE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Holiday theme

Facebook

Savings are coming: From Sept 1–3, enjoy savings on the supplement catalog I trust.

Sign up to @Fullscript today to get sale access:

{ADD DISPENSARY LINK HERE}

Instagram

Savings are coming: From Sept 1–3, enjoy savings on the supplement catalog I trust.

Sign up to @Fullscript today to get sale access using the link in my bio!

{ADD DISPENSARY LINK TO IG LINK IN BIO EXTENSION IF APPLICABLE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Twitter

Savings are coming: From Sept 1–3, enjoy savings on the supplement catalog I trust. Sign up to Fullscript today to get sale access:{ADD DISPENSARY LINK HERE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Facebook

Labor Day savings have landed in my @Fullscript store! Save on high-quality supplements and wellness products now until Sept 3!

Shop today or sign up for access at: {ADD DISPENSARY LINK HERE}

Instagram

Labor Day savings have landed in my @Fullscript store! Save on high-quality supplements and wellness products now until Sept 3!

Shop today or sign up for access using the link in my bio!

{ADD DISPENSARY LINK TO IG LINK IN BIO EXTENSION IF APPLICABLE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Twitter

Labor Day savings have landed in my Fullscript store! Save on high-quality supplements and wellness products now until Sept 3!

Shop today or sign up for access at: {ADD DISPENSARY LINK HERE} 

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Facebook

The sale ends tonight!

It’s your last chance to save on the supplements and wellness products from the catalog I trust. If you’ve been meaning to refill or try something new, now’s the time. 🛒 Shop while there’s still time: {ADD DISPENSARY LINK HERE}

Instagram

The sale ends tonight!

It’s your last chance to save on the supplements and wellness products from the catalog I trust. If you’ve been meaning to refill or try something new, now’s the time. 

🛒 Shop while there’s still time using the link in my bio!

{ADD DISPENSARY LINK TO IG LINK IN BIO EXTENSION IF APPLICABLE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Twitter

The sale ends tonight! It’s your last chance to save on the supplements and wellness products from the catalog I trust. If you’ve been meaning to refill or try something new, now’s the time. 

🛒 Shop while there’s still time: {ADD DISPENSARY LINK HERE}

#Fullscript #vitamins #supplements #FullscriptPromo #savings #LaborDay

Use these tips to record a successful social video

The dos of social videos

Keep it short, 15 seconds is the most recommended.

Add subtitles, platforms like TikTok and Instagram can auto generate these.

End with a call-to-action, such as “place an order today!”

The don'ts of social videos

Don’t film in bad lighting. Natural lighting is best.

Don’t leave in clips or dead air, like waiting for the recording to start. These can be trimmed directly in many social platforms.

Don’t speak quietly. Ideally, record your audio with a separate mic rather than using the output of the camera.

The dos of social videos

Keep it short, 15 seconds is the most recommended.

Add subtitles, platforms like TikTok and Instagram can auto generate these.

End with a call-to-action, such as “place an order today!”

Talking points for social media videos

  • I just wanted to let all my patients know that we’re offering great savings on high-quality supplements and other wellness products at my Fullscript store from Black Friday through December 3. 
  • This is a great chance to help get your wellness goals going for the year ahead while finding great gifts for everyone on your list.
  • Fullscript features over 375 [145 if in Canada] supplement brands and all kinds of other wellness products.
  • Fullscript has an unparalleled commitment to quality. So you know you’re giving yourself – and your loved ones – great products in pristine condition.
  • Plus you can always enjoy free shipping on every order over $50 [$150 if in Canada].
  • These savings are only available Black Friday through Tuesday, December 3rd. So, be sure you don’t miss your chance to shop and save. And kickoff a happy and healthy holiday season.

Use this messaging in your emails for new patients

For new patients, select email messaging from one of three messaging themes. We recommend sending any communications to this group ahead of the actual sale start date, November 29.

Email body

(No body content)

Use this messaging in your emails for existing patients

Select email messaging from one of three messaging themes, written specifically for existing patients. We recommend sending communications to this group both ahead of the actual sale start date, November 29, and during the sale, too.

Subject line

A Labor Day Sale is coming to my Fullscript store 🛒

Preview text

Save on high-quality supplements Sept 1–3!

Email body

Hello {INSERT PATIENT NAME}, exciting news! From September 1–3, you’ll save on high-quality supplements. 

It’s a great time to refill your essentials, stock up on what you use most, or try something new from your plan. I’ll send a reminder when the sale goes live, but feel free to browse now: {ADD DISPENSARY LINK HERE}

By the way, you can shop the sale on-the-go on Fullscript’s mobile app! It also lets you track your order, manage your supplement and medication routine, set dose reminders, and more. You can download the iOS app from the Apple store or the Android app from the Google Play Store.

All the best,

{PROVIDER NAME HERE}

Use this messaging in your EHR

If you’re mainly communicating to your patients through EHR messages, this could be a good platform to let them know about your promo in an all-patient message.

Subject line

A Labor Day Sale is coming to my Fullscript store 🛒

Preview text

Save on high-quality supplements Sept 1–3!

Email body

Shop and save! Get an additional {X}% off supplements and other wellness products you can trust from September 1-3. {LINK TO YOUR ONLINE STORE}

All lab kits, products, draws, and services excluded; additional product and service exclusions may apply.

Help them save and stay adherent, too

The Fullscript mobile app can increase patient adherence by 40% compared to the web platform. Recommend the mobile app ahead of the sale so patients can stay adherent after the promo and:

  • Get a push notification about the sale earlier than email-only subscribers
  • Shop and refill on-the-go, keeping health top of mind.
  • Use dose reminders to stay on track when life gets busy.
Get shareable handout

Frequently asked questions

Find more help in the Fullscript Support Center

Self-serve from our support articles or talk to our Customer Success Team.

Take me there

Disclaimers

*You have until Tuesday, November 25, 2025, at 2:59 am ET, to opt in/out and adjust your discount. The promotion starts on November 28, 2025, at 12 a.m. ET and ends on December 3, 2025, at 2:59 a.m. ET. All lab kits, products, draws, and services excluded; additional product and service exclusions may apply.

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